Then there's this section of Google's Webmaster Academy course, which tells you how to "create valuable content." There are some great tips here on what to avoid: broken links, misinformation, grammatical or spelling mistakes, excessive ads, etc. These are helpful Industry Email List tips, but again, they focus on what not to do . There are a few tips to make your site useful, credible and attractive; however, when it comes to being more valuable or high quality, Google basically says, “being more valuable or high quality”. When you start creating content, make sure your website is: Useful and informative : If you're launching a site for a restaurant, you Industry Email List can include location, hours of operation, contact information, menu, and a blog to share upcoming events. More Valuable and Useful Than Other Sites : If you're Industry Email List writing about how to train a dog, make sure your article offers more Industry Email List value or a different perspective than the many dog ​​training articles on the web. Credible : Show your site's credibility by using original research, quotes, links, reviews, and testimonials. An author bio or testimonials from real customers can help boost your site's trustworthiness and reputation. High quality : The content on your site should be unique, specific and of high quality. It should not be mass-produced or outsourced to a large number of other sites. Keep in mind that your content should be created primarily to Industry Email List give visitors a good user experience, not to rank well in search engines. Engaging : Bring color and life to your site by adding images of your products, your team or yourself. Make sure visitors aren't distracted by spelling, style, and factual errors. Too many ads can also distract visitors. Engage visitors by interacting with them via regular updates, comment boxes or social media widgets. Google's Industry Email List Panda Algorithm Panda evaluated the quality of the website algorithmically. The algorithm targeted many signals from low-quality sites, but again, it didn't provide much useful information for positive signals.